Fully aware of the poverty experienced by most Africans Moya Afrika recognises the rich heritage of the many tribes and nations making up Africa. This heritage lies in the people themselves, amongst the ancient cultures and traditions that have survived for hundreds of years.

Under immense threat of extinction from the continued invasion into the continent, modernisation and erosion of these cultures, the Moya program strives to create a market promoting a variety of ethnic traditional skills in traditional items as well as as identifying the cultures in contemporary products.

Intentionally by Moya, but as a by-product to consumers the stories and spirit of Africa will take up position in homes and palaces as a reminder to the world of the humanity of Africa.

Often perceived as aggressive, the people of Africa are instead loving and generous, innocent and trusting, largely satisfied to continue the work set by their ancestors.

The Moya task is a continued celebration of Africa and its people, embracing the knowledge, skills, people, art and lives generally overlooked.